New Media Manager at Real Madrid C.F.
TV & New Media professional, with expertise in TV rights Sales & Acquisition and New Media Business Development, started her career 15 years ago in the International TV market. After 11 years as Head of International at Videomedia´s Group, one of the best known Spanish TV production companies, she joined Real Madrid C.F. in September 2007 to be part of the New Media Business Department, where now she´s New Media Manager. During these years, Fernanda has helped Real Madrid to create the most innovative and revenue streamer digital division in the football industry.